Citigold / MEET ADELE
Citigold needed a modern story to appeal to a new generation of wealthy urbanites. So we created Adele. Adele puts her career above all. She's driven by curiosity and creativity. Most of all, she breaks away from anything traditional. Her story became the jewel in the crown of Citigold's new destination website as she serves as the perfect example of the clientele Citigold hopes to attract.
The Destination Website
This spring, Citigold launched staygold.citi.com, a content hub that shows off the brand's new direction. Through video, articles, the Adele video piece, and a fully integrated digital ad campaign, Citigold was able to highlight itself as the face of value-centric and iterative wealth management.
