"Dapper" Daniel Kleinman
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Better

How do you make complex home finance products engaging and easy to understand? Well let me tell you. You create a vast ecosystem of content that informs, entertains, and — most importantly — converts. In the past two years at Better, I created everything from long-form, SEO driven content about the complexities of macroeconomics, to punchy tweets and posts, and B2B driven video.

Every job posting asks for someone willing to wear many hats and work in a fast paced environment.

I not only lived it, but conquered it in one of the most highly regulated spaces in the ad world.

Here’s an interesting B2B challenge. How do you as an upstart mortgage startup convince local real estate agents to trust you? You make them look cool with content and tools they need to succeed. We let them know Better has agents’ backs in this quick video piece.

I ain’t afraid of no post. When we’re not making the hard sell, it’s important to keep our future homeowners entertained with #fundfacts and useful info.

We needed to tell the entire real estate world who we are, what we can do, and how a mortgage company can change their lives for the...Better. We made this video the focal point of our booth at the Inman Conference in Las Vegas and looped it to inform and recruit agents. Mission: ACCOMPLISHED.

Did you know there were that many steps in buying a home? I didn’t. But I’m grateful I did the research, added the links, and drove conversions to our nascent Better Real Estate affiliates, and so our are customers.