Building and managing a brand

My first and main task was to not just craft who Fuzzy is as a brand, but develop systems and mechanics for traditional, digital, comms, and product verticals that are both easy to understand and use.

I held lunch and learns to explain the what’s and the why’s to the entire org. Then I tested and learned until our voice wasn’t just unique, but powerful.

All in all, the Fuzzy brand voice and mechanics generated a 400% lift in overall conversion.

A sneak preview of How To Give Our Bark Some Bite—The Tone Of Voice Guide and How To Write Like Fuzzy, respectively.

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All Everything for pets Building and managing a brand Better Citigold Taste of the Nation Citi Double Cash Vicks VapoCOOL VIcks VapoShower

Everything for pets Building and managing a brand Better Citigold Taste of the Nation Citi Double Cash Vicks VapoCOOL VIcks VapoShower