The brief was to go native with a massive, multi-city out of home campaign that let everyone know that there’s a new, powerful tool in the fight against the flu. So, I dug up real hometown insights to speak to locals like a local. Not bad for a lifelong Brooklynite!
Placements in order (and starting with my favorite): A cold season tribute to Prince in his hometown at the Mayo clinic, Minneapolis I494, Philadelphia SEPTA cars, Philadelphia SEPTA stations, San Francisco BART station, San Fransisco BART cars, and the DC Metro.
